OBJECTIVE
To Drive awareness for their Anti-frizz and Anti-pollution hair products using DOOH screens.
STRATEGY
Utilize Real Time data such as Humidity levels and AQI to dynamically showcase their products and amplify their advantages on Large DOOH screens.
EXECUTION
- As the AQI rose, the screens dynamically showcased their range of Anti-pollution hair products across large Outside Billboards.
- The campaign was live across Mumbai on digital billboards with heavy vehicular density.
