OBJECTIVE
To amplify their Social Media Contest, with an interactive & seamless experience.
STRATEGY
To Offer Customers instant gratification by showcasing photos with their mothers on DOOH Screens.
EXECUTION
- The campaign was live across Malls on Mother’s Day.
- The campaign involved setting up a photo booth and DOOH screens in locations with maximum footfall, where customers had a chance to get their photos clicked with their mothers.
- The Personalized Mothers Messages and Photos were then displayed on DOOH Screens.
