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Team AdSparc


AdSparc has been pioneering the supply side programmatic space since 2012 with display, video and now Digital Out Of Home as the next frontier. Partnering with Lemma Technologies AdSparc brings a wealth of experience working with advertisers and publishers in the programmatic ecosystem globally and will focus on bringing the programmatic opportunity to DOOH networks and agencies in ANZ and in the US. 

AdSparc has seen the success of programmatic in multiple channels and is excited to bring the same advantages advertisers and publishers are seeing in other channels to the DOOH market. We firmly believe in the unique technical and ahead of the game solution Lemma Technologies bring to the table and will be developing it into the leading programmatic DOOH solution in ANZ, the US and globally


Sanjaya Molligoda

Co-founder and Managing Partner AdSparc

Sanjaya is a serial entrepreneur and a business leader who’s been in the forefront of innovation in Adtech/Martech.

Once a Doctor, he is now a digital media veteran with over 17 years of experience in the industry. He is one of the co-founders of AdSparc & his areas of focus range from business development, strategic partnerships, operations and recruitment. 

He holds a degree in Doctor of Medicine, Master of Finance, Master of IT from the University of Newcastle, Australia.


Wout Van Damme

Co-founder and Managing Partner AdSparc

Wout, an ace entrepreneur has over 2 decades of experience in the digital world. He founded his first venture in 2003 and since then has seen success in various parts of the digital marketing ecosystem.

He is one of the co-founders of Adsparc and his main areas of focus include marketing, finance and legal affairs.

He holds a Marketing degree and post-graduate diploma in General Management from Macquarie University in Sydney Australia.


Giuseppe Martoriello

Managing Partner AdSparc

Giuseppe is a programmatic advocate with a focus on Mobile and Video. His main areas of expertise lie in Operations and Optimization, with a clear focus on client success. Holding a master’s in international business, he has lived nd worked in Italy, Spain and Europe before settling in Sydney. Outside of advertising, he loves surfing and scuba diving.

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