OBJECTIVE
To promote their latest serum for dark circles.
STRATEGY
Target In-Market audiences with dynamic interactive creatives using DOOH.
EXECUTION
- DOOH Screens at malls and tech parks and were programmatically activated to showcase creatives during peak hours.
- The campaign targeted Millennial and Gen-Z women shoppers.
- The DOOH Screens featured QR Codes which viewers could use to scan and shop for the featured product.
